_Logo Rules
Rules, reminders, and reasonable rebellion. Yes, the Phase2_ logo is clean, flexible, and recognizable. Don't mess it up.
Use the approved color combos, logos, marks, when you want to guarantee contrast and polish — think client decks, key documents, printed materials. These are the non-negotiables.
But also...? This brand was built to move.
When the moment calls for something bold — like an unexpected background, an unconventional layout, a one-off situation — trust your taste. (Assuming you have good taste.)
_TheRules
_ColorFlex_
- •The gradient underscore is preferred, but when that's not possible, use Pulse_BoldCyan as a solid fallback.
- •Always make sure Phase2_ has stronger contrast than whatever follows it. Underscore is anchor, not accent.
_TextBehavior_
- •In copy, bold Phase2_ mid-sentence. Let it flow naturally with how we talk.
- •CamelCase all additions in the Rolodex style: Phase2_HasGrit, not Phase2_has_grit or Phase2 has grit.
_IconAlignment_
- •When using just the P2_ icon, center the text, not the whole block. The underscore throws off balance otherwise.
_FinalWord_
- •If you're asking "Can I do this?" and the answer isn't obvious:
- —Don't wing it.
- —Then ask someone with taste.
_QuickReference
Do — CamelCase, gradient underscore, strong contrast
Don't — snake_case, no gradient underscore, low contrast
“I'm not putting ‘don't stretch the logo’ in here intentionally, because if anybody does that at our company I will personally come find them.”
JoJo_